![]() ![]() Aerosmith’s allowance of “Dream On” for The Boys Season 2 Episode 5 netted them a total of 10.9 million on-demand streams, according to Neilson Music/MRC Data.Īnd the latter doesn’t even begin to touch the height that Kate Bush reached in the summer of 2022. Thor Ragnarok’s use of Led Zepplin’s “Immigrant Song” in 2017 led to an additional 2.1 million streams and 18,000 units sold. ![]() And with it, a surge in sales and records for musicians and labels keen on merging the two entities.Ī trickle effect took hold throughout the following years. The ease and convenience made available with streaming music had already become inescapable. Jay Z’s TIDAL service had launched a year prior while Apple Music was in its three-month-old infancy. ![]() Spotify was nearly a decade old, amassing just under $2.2 billion in revenue in 2015 alone. Enter The Streaming Eraīy Straight Outta Compton’s release, the music industry had already begun its shift toward favoring streaming platforms. Thanks to the phenomenon’s growing occurrences, artists and songwriters are exploring the vast syncing opportunities supercharged by the chokehold social media and streaming have over society. In its 2022 Year-End Music Revenue Statistics, the Recording Industry Association of America estimated the industry’s “Synchronization Royalties” value at $328.5 million, a 24.8% increase from 2021. Synchronization existed for decades, but the trend of it revitalizing classic songs has exploded in the 21st century. Consequently, it enjoyed its own virality on TikTok. Recent films like The Batman are now inexplicably linked with counterparts like Nirvana’s “Something In The Way.” The dreary song did more than score the film’s initial trailer, it became the quintessential theme to Robert Pattinson’s broody portrayal of Bruce Wayne. In the simplest terms, synchronization is when licensed music is, as the name suggests, synced with a visual medium like film, television, or video games. The music industry took notice it was time to cash in. 4 on the Top 200.īy November, the album had sold more than three million units with Spotify streams up over 100%. The rap collective’s ruthlessly raw and unfiltered debut album by the same name failed to grace the Billboard Hot 100 during its 1988 debut, but after a month in theaters nearly three decades later, Straight Outta Compton peaked at No. Painting a vivid picture of Los Angeles’ inner city on the big screen, the 2015 Straight Outta Compton biopic, depicting the rise and fall of N.W.A., cemented the staying power of sync in the modern age of music consumption. The Sopranos and Journey aren’t the only example of pop culture taking an old song and giving it new life. “For them to use our song at the end of it is probably the highest compliment ever for that song.” And we haven’t had any other hit records beyond what we did in the ’80s,” Journey founding member Neal Schon told People Magazine four days after the finale aired. This phenomenon falls under an industry-wide term and licensing agreement known as sync. And by November of 2008, the song had soared to claim double-platinum status with over 2 million digital copies sold. Between the Sunday night finale and the following Tuesday, sales for “Don’t Stop Believin’” skyrocketed by 482% on iTunes. ![]()
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